No matter what business or industry you are in, having a website is one of the most important ways for customers to find your company or business. It is estimated that 47% of people do some to most their shopping online, either on a computer, smartphone or tablet, and about 70% research major purchases online before buying. This means your Duluth website design has to attract customers to create new business.
The biggest mistake many business owners make is thinking any old website will do. This couldn’t be further from the truth as customers are now more than willing to look at a website for 3 to 5 seconds and then move onto the next line on the search engine results if they don’t find something of interest.
If your Duluth website design doesn’t look appealing, doesn’t provide the information necessary, or doesn’t look up to date, you will lose that customer. The landing page or homepage, as well as the other pages, have to grab the viewer’s attention so they stay on the site, go through the pages, and become interested in your products or services.
Back to Basics
In the last decade, there has been a continual shift away from the overwhelming website to the streamlined, crisp, clear and informative site. Bulleted lists and infographics have replaced long blocks of text as online viewers are more inclined to scan rather than read.
Your new Duluth website design can take advantage of this by converting those bulky text blocks to easily scanned, highly informative bullet point lists or memorable infographics.
Not Just Sales
Content, in easy to read format, is essential for today’s Duluth website design. Simply showing images of items and the cut and paste description found on every other website is not going to improve your place on the search engine rankings.
Online shoppers or information seekers wanting details about a product or service turn to Duluth website design features which provide more than just sales. They want to see timely, relevant articles based on their interests, not necessarily about the benefits of buying your specific product.
While this may seem counterintuitive, it allows consumers to see the value in your product and also to see your company as a source of information. The more they return to the site the more they are going to see and to buy.
By choosing a Duluth website design company focusing in on long-term, continuing trends you can upgrade, renovate or completely redesign your website to match what today’s consumers need.