Outdoor signage is one of the most common types of advertising. However, there are various types of signs that you can use. You may consider a building mounted sigh or a ground mounted one. In addition, you want to consider whether you want it illuminated or not. A sign that is mounted on the ground tends to be more noticeable than one atop a building. However, the design that you select will also be dictated by the business you are running.
If you do decide to go with a sign that is mounted on the building it is good that you consider the architecture to the building. Your sign should not take away from the building but should add to its beauty. If the building is rented you must ensure that you get permission to mount your sign from the owner of the building or the person managing the property. It is important that you look and determine where you will put up your sign. Make sure to put it in a place where its visibility will be enhanced. If there is something that could be obstructing people from viewing it then be sure to find a spot that works.
Another consideration for your outdoor signage is the size whether it will be mounted on a building or on the ground. You will need to look at how far the building is from the street then you will also need to consider the angles from which people will be able to view it. Consider what obstructions may be around and how the other signs that will be around yours are hoisted. Having done this you will be able to have an idea of what the best size for you signage will be.
With that information you are now ready to talk to a company that can design, fabricate and install your outdoor signage. Find out from them what the sign you want can be made from, whether it can be illuminated internally or externally, what the costs are and so on. You may also want to consider digital signage if you have the money for the same. Be sure to have colors that can be seen from a far, clear text that can be read at a glance and a layout that does not confuse those who will be looking at your sign. Position it facing the road to take advantage of the traffic that will be going by daily.
Effectively positioning your outdoor signage is key to ensuring that your message is passed on successfully. Whether it is mounted on the ground or a building you need think through it carefully.