When it comes to marketing your business, there are many different options at your fingertips. From social media and blogging, to newspaper advertising and flyers, your business can get the exposure it needs from a number of different sources. Many business owners, however, think that direct mail is no longer a viable marketing option and that couldn’t be further from the truth. In fact, a professional Irvine printing company can both print and mail your pieces on your behalf. Here are a few reasons direct mail should be including in your overall marketing strategy:
Targeted: One of the biggest advantages of direct mail is that you can target your campaign. For example, if you own a pet supply store, you can buy mailing lists of people who purchase pet food or accessories. Then you can send out your own advertisements in the hopes that customers will shop at your store. You know you’re only sending to pet owners, and not wasting your advertising dollars on homes with no pets.
Measurable: Direct mail campaigns are highly measurable, which is important when it comes to tracking the success of your advertising. By simply coding the mail pieces, you’ll be able to calculate you ROI quickly.
Cost Effective: Professional printing companies can print thousands of high-quality, full color postcards that can be mailed out easily. This makes it much more cost effective than traditional newspaper or TV advertising.
Personalized: You can address your mail to your audience, as though you are actually speaking to them. Mail that’s labelled, “Ms. Smith”, as opposed to, “Dear homeowner” can net you much better results.
A professional Irvine printing company can help you design the perfect direct mail postcard or flyer for your next marketing campaign. Don’t waste your marketing dollars on methods that don’t work – trust the tried and true strategies that you can count on for decades to come.