Many small business owners in and around Toms River make the mistake of thinking that custom web design is not important for a startup company. They often assume that a template from a hosting service will allow them to create a professional looking website without any cost.
While it is true that templates will allow a small business to have a website, the website layout, design, and features may harm the business and drive your website down the search engine results page. Once this happens, the business has a greater challenge to recover the lost standings and start to move back up towards the top of the results page.
The reason do-it-yourself web design is hurting your Toms River business can be broken down into three general categories.
Very Difficult to Change
Templates from hosting services allow customers to change graphics, images, colors, and text, and offer some limited ability to move around components. However, these are limited changes, which create a website that looks very similar in layout to hundreds or thousands of similar websites. Using stock photos and not customizing the website leaves an impression on customers as well as search engine algorithms.
Today’s Web Design Services In Toms River use responsive web design technology. This allows the website to display correctly on all types of screens and devices. Most templates were designed long before responsive website design was a factor.
Too Much of Everything
New website designs use more white space, larger central images, and strategically placed text rather than the old style of blocks of text and lots of different images, features, widgets, and other unnecessary elements.
Choosing a custom service for website design eliminates all these issues while providing the business with a unique, engaging, and quality website.