Choosing the Right Color Combination for Your Business

by | Dec 8, 2017 | Roofing Contractor

Of all the things that go into developing a business and making it successful, you might not think of the color palette you choose as being one of the important factors. But it can make a big difference in how people view your business and how successful it ultimately is. With years of experience we can help you find the paint color scheme for commercial painting services in Charleston SC that will work best for your business. Here are the basic steps we will go through with you during this process:

Step 1
Consider who your target audience is and the customers that you want to attract. Bold and bright colors might be good for a business catering to kids or young adults but likely would not be appropriate for the retired community.

Step 2
Tailor your color choices so that it is appropriate to the business that you are in. Professional markets like law firms and schools should stay with traditional color schemes where newer niche marketing businesses could be a little more daring.

Step 3
Pick your color combination and make sure it appeals to and elicits the emotions of clients that you want to attract.  Psychological studies have confirmed certain colors cause certain reactions in people, so make sure your choice fits your needs.

Step 4
Choose safe accents that enhance rather than detract from your chosen color scheme.  Colors for trims and accent features should be just a shade or two lighter or darker than your base color; too many colors detracts and muddles the look.

Step 5
Maintain your business exterior to keep it looking its absolute best- remember that first impressions matter and people visiting your business for the first time will make their first judgement based on how your business looks.

For more help and advice when it comes to commercial painting services in Charleston SC, come see us today at Powell Roofing!

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