Columbus, Ohio is one of the most exciting places to do business. Named one of the top ten best cities for small businesses in 2019, Columbus is home to many local businesses trying to capture the hearts of their customers. However, in a city with so many entrepreneurs, it can be tough to stand out. That’s where search engine optimization (SEO) comes in handy.
By utilizing search engine optimization for local business in Columbus, OH you can get a leg up and attract local customers. Keep reading to learn how.
Research Local Keywords
Before you do anything else, use SEO services to find out which keywords people in Columbus, OH are searching. By identifying and using these high-ranking local keywords on your website, you’ll attract potential customers in the area.
Conduct an SEO Audit of Your Website
An audit surrounding search engine optimization for local business in Columbus, OH is a comprehensive analysis of your website that checks its technical, on-page, and off-page SEO. An essential thing that an SEO audit will provide is identifying any technical and on-page errors that could be hurting your website visibility.
Create Engaging Content
One of the best ways to attract local customers to your business is by creating engaging and informative content. Everything from high-quality blog posts to informative video content can help you connect with your audience and establish your business as an industry thought leader. Ensure that your content is optimized with local keywords and shareable.
Attract Local Backlinks
Having quality backlinks from relevant, high-authority local websites can also improve your local SEO. You don’t have to go through the hassle of acquiring backlinks yourself. By providing quality content that people want to share to their audience, you’re increasing your chances of getting high-quality local backlinks.