You can learn a lot about a particular social media platform by reading its user agreement or by engaging in the tutorials that the platform provides. The people behind platforms such as Twitter, Facebook, LinkedIn or Pinterest want you to understand how to use their tools, but when it comes to learning how to use those social media platforms to engage potential customers or clients, you’ll need to look beyond those tutorials.
If you want to learn how to write blogs that engage your audience, use search engine optimization to your advantage, or manage your business’ reputation through social media, consulting a book on the topic would probably be a good choice, right?
As a business owner, you may have even taken classes in marketing or advertising when you were in college. But did those courses cover the basics of social media? Did social media even exist back then? The rules of the game have changed dramatically with the advent of free platforms such as Facebook. Now, your customers could easily get on their own social media profiles and send out information or reviews of your business, good or bad. That works in your favor when the information they’re publishing makes your business look good. On the flip side, it can make your business suffer when a customer posts something bad, and worse, when that bad thing is actually not true.
Feeling overwhelmed yet? So were a lot of business owners. Without a definitive manual that provided the basics of navigating social media, they were feeling lost, uneducated and ill-equipped. Fortunately, the book “Sales 3.0 – The New Contact Sport” provided them with the information they needed to know to not just get started with social media, but also to use it effectively.
A book on social media needs to provide you with information about how to turn the information you provide on your website and social media profiles into “conversions,” another word for new sales. That book should also outline the best practices for business owners on all the major social sites. It should tell you what to do, but also what not to do when creating posts or interacting with other people. And all of that information should be backed up by experts who have been there, done that.
If you’re still on the fence about whether you need or want social media for your business, or if you’re still confused about implementation, start reading this authoritative book on social media today.
Whether you need help getting started, you’re trying to avoid the “deadly sins” of social media or you want to turn a good campaign into great sales, look to the social media book “Sales 3.0 – The New Contact Sport.” Click here for more info.