Search engine optimization or SEO is the practice of optimizing your web content so that it ranks higher on search engines. It’s not exactly a new marketing strategy, but it is one that is often misunderstood by those who rely on a web presence to generate business. Naturally, this includes lawyers. While lawyers can and do rely on traditional advertising methods, they can still benefit from local SEO.
First of all, local SEO for lawyers can ensure that your law firm’s brand is easier for potential clients to discover. Many people turn to Google when they need an attorney, and you want to make sure that your firm shows up near the top of their search results. Second of all, local SEO encourages your previous clients to post reviews of your services. These reviews might be posted on your firm’s website, but they will be more likely to show up on Yelp or similar websites. These reviews can even improve your local SEO and help you rank even higher on search engine rankings. Finally, local SEO for lawyers can provide greater transparency for your services. When people in your area come across your website or your Facebook page, they will be able to tell very easily what services you have to offer and why they should hire you.
Good SEO can be more challenging than people realize. Google’s algorithms change often, and what was once a strong local SEO strategy might hurt your rankings now. If you are unsure of how to use a strong SEO strategy, contact a digital marketing firm. Many of them can improve local SEO for lawyers or any other business for an affordable fee.