You might think that you are too busy with your business for social media. You would be wrong about that. The fact of the matter is, if you aren’t using social media, you will struggle to stay connected to customers. This can lead to declining sales, and then you might find you aren’t so busy anymore.
You don’t actually have to spend countless hours on Facebook and Twitter to see the benefits. What many small business owners don’t realize is that it is not the amount of time you put in with social media that matters. It is more about your strategy. One of the best things you can do is small business social media marketing. Here are some tips that will help you boost your business through social media without taking up too much of your time.
Quality Versus Quantity
It can be easy, when starting out, to get discouraged about not having a lot of followers. What is most important is that the followers you do have are engaged ones. Don’t go overboard and pay for followers to boost your numbers. You will get a lot more benefit from having 20 active followers that share or re-tweet your posts than you will from 20,000 bot followers who never do anything because they are not real people.
Put Yourself Out There
Customers will connect better with a real person than they will with a corporate persona. You just need to act naturally, and be yourself. Post what is important to you about your business.
Another thing you can do to give customers a glimpse of the people behind your business is to highlight employees. Behind-the-scenes pictures can be a good way to do this. You want customers to feel a personal connection with your business.
Follow Other People Yourself
It is also important for you to follow others in order to get noticed more. You should follow your competitors as well as people you want to become customers. Social media sites have suggesting systems to show users pages they may wish to follow because of common interests.
Offer Incentives for Following
People love to win free stuff. You can offer customers special deals for following your page, or sharing your posts on their page, or checking in from your business, or any other things you can think of. You can even hold contests to win freebies that are only open to your followers. You don’t have to shell out lots of money in order to offer incentives to your followers.
If you want to learn more about small business social media marketing, take a look at Sales 3dot0™ – The New Contact Sport book. This book will guide in creating unique and effective social media marketing strategy.
