WordPress has long been recognized as a blogging platform with a range of free services and the option to allow anyone to create and manage a professional looking website. For eCommerce businesses or even businesses with an online presence, using the free, basic services offered through the platform only allows for limited customization.
This starts with the templates provided by WordPress to create the website. While there are several options in a wide variety of categories, there are only limited changes and customizations that can be made with any given template. The result is a website that may have different images, fonts, and color schemes, but the same layout and overall appearance.
Working with a company that provides customized WordPress web design offers the ideal solution to many entrepreneurs, small businesses, and startup companies. These web design companies can write or modify the code to allow full customization of a WordPress website, so it is immediately distinctive, unique, and original.
Benefits to the Business
A customized WordPress web design is not just for aesthetic reasons. The website can integrate business apps and widgets, creating a complete end-user experienced on computers, smartphones, tablets, and other types of devices.
Responsive design or the ability for the website to display across a wide variety of devices is another important benefit to a business. The WordPress web design team ensures that all essential features of the website work on all devices, boosting the company’s ability to reach a greater target audience.
With a customized website that offers a streamlined, efficient, and easy navigation, conversions are increased, and a business can quickly build an online customer base. By investing a small amount in the WordPress website, any business can see a return on their investment in a short period of time.