Putting together a trade show event is a key part of running a successful business. Trade shows are where potential clients get to meet you, and having the marketing on display that showcases exactly who you are is key. You may know your business, but you may not know how to market yourself in the trade show environment. Here are some tips to get you started with your trade show display.
Don’t just have people come by and pick up flyers and pamphlets. Create a truly interactive event that people will remember. Do things like product demonstrations, and have televisions set up to deliver audio and visual messaging. Pre-taped presentations that are displayed on tablets can also be extremely helpful.
Reach Out Before the Show
Reach out to potential clients before the event to let them know that you’re going to be at the show. You can send messaging via email, or you connect with a broader audience via all social media channels. Banners on your website announcing your trade show attendance are an excellent way to grab people right at your front door.
Many people assume that because a trade show is months away, they have months to prepare. This couldn’t be further from the truth. Many of the displays that you’re going to need for the show have to be introduction way in advance of the show. Make sure that you know exactly what you’re going to create so that you give each element the appropriate production timeline.
At Rockway Exhibits & Events, we know exactly what goes into creating a compelling trade show display. Contact us via phone or through our website to find out how we can help.