One of the SEO services you’ll want to include on your online marketing to-do list is technical SEO. In a nutshell, technical search engine optimization is the stuff Google and other search engines need to know to figure out what’s going on with your web pages. If you hire an SEO company, technical optimization will be part of the package. But what exactly does it involve?
Crawlability for Search Engines
Internet marketing is largely based on online visibility. A solid internal linking structure can allow crawlers to determine what content is most important and relevant on your site. Indexing can also include blocking certain content that doesn’t need to be crawled.
Digital marketing today is aimed at people who will be accessing your website with mobile devices. This is one of the reasons why your website’s pages need to load quickly. In fact, one study found that more than half of mobile visitors will abandon a site if a page isn’t loading within three seconds. An SEO company can test your webpages and do what’s necessary to improve load times and speed.
Another big part of technical SEO revolves around the security of your site and its various pages. One of the most crucial steps to take to make your site secure is to implement HTTPS. A digital marketing expert can also check out security-related aspects of your site’s design to determine if additional steps need to be taken.
Elimination of Technical Problems
Finding and fixing existing technical SEO problems is just as important. For instance, links within your website sometimes become “dead” over time if the source page or site no longer exists. An internet marketing company can check your links to make sure they are still active and relevant. Other technical issues that can be identified and resolved include:
- Duplicate page errors
- Inconsistent or missing structured data markup
- Duplicate content errors
- Sitemap issues
Taking care of the technical parts of search engine optimization boosts the odds that your other online marketing efforts will produce the desired results. This is because SEO services of this nature, when done right, can make a website an appealing and safe place to visit while also increasing its overall visibility on search engine results pages.