Around 75% of users don’t go beyond the first page of search engine results. To make your business known in the online space, your site must have a high ranking. However, climbing the search ladder can be difficult. Read on to know why your Las Vegas business website isn’t ranking and how SEO can help you.
Improper Keyword Usage
Consumers use select words and phrases to look for information and products. Hence, you must know these keywords and include them in your content. A website that lacks keyword optimization will fail to generate enough traffic to rank high in search results.
SEO increases website visibility through proper keyword utilization. Find an SEO agency near Las Vegas that will conduct research on words locals use to formulate their online queries and strategically incorporate them into your content.
Lack of Backlinks
Backlinks are digital pathways formed when a website’s content is linked by another site. These links build site credibility, which translates to high search engine ratings. Consequently, a site with few backlinks is less likely to rank high.
An SEO campaign that focuses on backlink creation for your content can boost your site’s search ranking. Moreover, an experienced SEO agency can provide even better results by including backlinks, not just on business websites, but also on other online platforms.
Poor User Interface
A non-user-friendly site will have a high bounce rate. This is the percentage of users who immediately leave your site after seeing just one page. A search engine won’t give high rankings to sites with high bounce rates due to the possibility of user dissatisfaction.
An SEO-optimized site will have a more streamlined interface and navigable layout. This will help reduce bounce rates and potentially improve your site’s ranking.
From improper keyword usage to a poor user interface, there are reasons why your business website is not ranking well. SEO can help address this issue. Hire a reputable SEO agency, so your website can reach greater heights.